"Capo Crimini” is a premium lifestyle and stream wear brand. Built for the sole purpose of providing the best quality and designs for an affordable price while having the high end feel that we all desire. Established during the global pandemic lockdown of 2020, Kamille “Jaff” Jaffer and his manager James Annetts, wanted to bring something to the market that could bridge the gap between streamer merchandise and an established clothing brand.

The self-termed “Jaffia” (play on words - Jaff & Mafia) was a group of loyal and close friends that followed Kamille throughout his streaming/content creating endeavours from the start. Wanting to create a brand that linked all the above together, yet not obvious enough so to appeal to the general public that was not aware of the “Streaming Scene”, Capo Crimini was born.